How does a QR code work?

How Does QR Code Work?

QR code requires a scanner. If you have a smart phone with a camera on it–the phone needs to be able to download and utilize a scanner application–then you have the scanner necessary to scan all QR code. What the phone does is take a picture of the QR code and then convert it into text format. The application interprets the code and then displays any links, text and images that the creator wanted you to see.

Once you’ve done that, take a picture of the QR code. Depending on the size of the code determines how far away you can be. The larger the code, the farther away you can be. There have been reports that you can stand a mile away from a QR code–if it is large enough–and take a picture to allow the phone to process it.

Once you’ve taken the picture, enable the application and it will process it. Once the processing is done, you’ll be able to see exactly what is on the QR code. It could be the mobile app, a mobile app coupon…etc etc.

So how do these interesting QR codes really work?

Step 1 – Determine what you want to be linked to your code whether it your website, text, regular video or music video, contest page or coupon.

Step 2 – Use a QR codes generator to create a code based on Step 1.  This means that the information that you want your viewers to see is hidden in the code.

Step 3 – Get a smart phone that has a qr codes reader.  If your phone does not have this capability then simply download a qr codes reader application to your mobile phone.

Step 4 – Ensure that you have internet connectivity on your phone so that you will be able to see the content once the codes have been scanned.

Step 5 – Open the qr codes reader application and use your phone camera to photograph the code and bring it onto the phone screen.  At this point, the qr codes reader application will recognize the scanned code and open the link onto your phone.

QR codes are easy to understand and equally easy to use.  It has the power to lift a marketing campaign to another level with its ability to link print and e-media together.

The print media serves as the bait while the e-media provides content to capture the viewer’s imagination.  The intent is to translate interest into sales.

The growing mobile culture has also set the stage for QR codes.  With the continuing increase in the usage of mobile phones, these codes should be considered as an integral part of any marketing program

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